Gail Cooperman is a marketing, communications and leadership development professional that brings fresh perspectives and adaptability to her consulting and instructional assignments. Strategy, branding, research, innovation and engagement have been her focal points. Gail has provided marketing direction to Merit for over 5 years and officially became our Director of Marketing in December 2013.
Contributing to her unique capabilities are more than 20 years of progressively responsible corporate and entrepreneurial marketing, communications and leadership roles. During this period, Gail assisted a variety of businesses in achieving measurable objectives from start-ups to global organizations, public, private and not for profits, and for consumer and business-to-business organizations. Clients and employers have included the Project Management Institute, Metropolitan Washington Council of Governments, NWJ/Signature Communities, Real Time Tomography, Merck, Glaxo SmithKline, RatnerPrestia, ATX Telecommunications, SEI, UBS, and Independence Blue Cross.
Gail utilizes a unique Brand Workshop process that engages leaders and their teams to collaborate effectively and uncover their marketable brand essence. By completion, the team has a strategic growth plan and persuasive messaging that builds enduring relationships.
To forge stronger relationships and strengthen loyalty, Gail designed the Touch Loyalty Program™ - a highly engaging, interactive mobile assessment tool. Touch Loyalty amasses honest, actionable feedback and provides metrics and goals useful for training, development and strategic initiatives for employee engagement, customer satisfaction and client retention purposes, just to name a few.
Education has played an important role in Gail's professional development. She earned a Masters in Leadership Development Masters in Leadership (MLD) from Penn State Great Valley School of Professional Studies to enrich her marketing communications expertise as it applies to developing, mentoring and sustaining the talent within organizations. Gail is currently an adjunct professor at Cabrini College teaching Marketing Research and has frequently taught as an adjunct for Drexel University's LeBow College of Business and their Westphal College of Arts and Enterprise.
She guest lectures at other Philadelphia and New York City universities, is an executive graduate and educator for the Arts & Business Council of Greater Philadelphia and facilitates entrepreneurs in the Philadelphia area Lean Start Up Machine. Gail also mentors inner city high school students after school in the Stained Glass Project: Windows that Opens Doors.